When is South by Southwest? What is South by Southwest?
As we gear up for South by Southwest (SXSW) 2024, it's essential to navigate this iconic event with style and local flair. Scheduled for March 8-16, SXSW is not just a festival, it's a celebration of Austin’s culture, from music to art to technology. In this guide, we'll break down five tips to make the most of SXSW, incorporating local charm and a touch of luxury. As a locally and family owned jewelry destination for over 50 years, (yes, we’re older than SXSW itself) we’re experts when it comes to Austin and celebration!
1. Explore the City: From Cowboy Boots to Diamond Rings
To truly experience the spirit of Austin, escape the crowds and immerse yourself in the culture! Don't miss local gems like Home Slice and Amy's Ice Cream on South Congress (Soco), or paddle boarding on Lady Bird Lake. Austin is the live music capital of the world, so diving into the local music scene at Waterloo Records and the iconic Continental Club is a must.
Supporting locally-born businesses is key to preserving the city's unique character. When in Texas, a pair of Tecovas boots is non-negotiable! Austin's unique casual and practical luxury identifies the retail scene– no stuffiness here, y'all! Those boots were made for walking straight into KORMAN, where you can try on monster diamond rings, diamond tennis bracelets, and explore international brands like Messika and Viltier.
2. Embrace Practical Style with Diamond Hoop Earrings, FOPE Bracelets and More
With hiking, biking and paddleboarding, Austin is one of the most active cities in the country. It’s also one of the most artistic and creative in the world. In a city that thrives on a blend of style and practicality, your SXSW wardrobe should follow suit. It’s important to dress smarter, not harder. Build on your everyday stacks with versatile pieces, and plan to add on pieces to transition seamlessly from day to night. Opt for comfortable pieces like our stretchy tennis bracelets and FOPE EKA bracelets, and embrace the essence of Austin by wearing jewelry that complements the city's laid-back vibe. The same goes for your clothing and shoes! Remember, the most important thing is to have fun, and sometimes that’s hard to do in stilettos!
3. Capture the Moment
No event is complete without capturing the memories. Luckily, Austin is a city full of photo ops fit for the occasion. Make sure to tag us in your stacks (@kormanfinejewelry), along with any other local businesses in your photos!
Austin Photo Spots:
- Jo’s Coffee: The "I Love You So Much" mural at Jo's Coffee provides an iconic backdrop for your snapshots, creating lasting memories of your Austin experience. (1300 S Congress Ave)
- 360 Overlook: This is the iconic panoramic view of the winding Colorado River and ATX skyline in the distance. The perfect place to showcase Austin's natural beauty. (5300 N Capital of Texas Hwy)
- Mount Bonnell: Another stunning overlook spot! It's ideal for sunrise or sunset photos. (3800 Mount Bonnell Rd)
4. Embrace Austin's Style
Celebrate SXSW with a festival look that incorporates charms, pendants, and lots of layered necklaces and bracelets. Make a statement with different earrings for each outfit (we recommend a pair of diamond hoops, diamond stud earrings, and a fun pair of drop earrings). Maintain a consistent base that you will mix and match on top of for the rest of your stacks. It's all about expressing yourself uniquely while staying true to the vibrant Austin spirit. Don’t be afraid to throw on a diamond necklace with your boots too!
5. Celebrate the Moment
‘Celebrate Every Day’ is our mantra, and SXSW is no exception. This annual convergence of music, film, and interactive technologies is a testament to the beauty of celebrating the now. Whether you’re commemorating the occasion with a souvenir from Atown or our iconic Austin skyline pendant, we hope it was a time to remember. And if you happen to be a Texas Longhorns fan… you should know that we are the exclusive destination for the iconic university-licensed Longhorn necklace!
As SXSW 2024 unfolds, remember that it's not just a festival; it's a celebration of Austin's diversity, creativity, and spirit. Embrace the local scene, capture the memories, and enjoy the unique blend of style and comfort that defines our city. Book your appointment today and we’ll see you at Korman!